more than a basic firm

THE ICONIC TEAM

- THE FACES BEHIND THE PROJECTS -

Based in Scottsdale and named Best Design Build Firm in 2022 by Modern Luxury Scottsdale, Iconic is a diverse team with expertise and passion in residential and commercial interior design and construction. When you hire Iconic, you're hiring our team. We've intentionally curated each role on this team to provide you with the best client experience focused on bringing innovation and professionalism to every project.

LEARN ABOUT OUR OWNER + PRINCIPAL DESIGNER HERE

Sarah has a passion for creating beautiful spaces and providing exceptional client experiences! She began at ASU focusing on an interior design degree when she started working at a luxury resort in Scottsdale. At that point, she fell in love with hospitality and dedicated over a decade welcoming guests to the Valley as well as catering to high level clientele including celebrities and politicians. Her goal was to create visits that felt like their 'home away from home' including personalized touches. Sarah also worked in the tourism industry, selling Scottsdale as a destination to domestic and international visitors. From there, Sarah went on to start her own design and project management company with a focus on residential remodels and additions. Her past experience is the perfect fit for Iconic! Sarah enjoys traveling the world and spending time with her husband and their three kids.

Since a young age Cheri has immersed herself in the arts and by her teen years, she was contracting work as a portrait artist. She went on to study art and graphic design and has worked in the design industry ever since. With her artistic eye and her analytical attention to detail she thrives on implementing technical details and working to bring Iconic's design concepts to life. Her unique skill set allows her to oversee the Build side of Iconic Design + Build, executing innovative designs with high quality and timely results. Cheri carefully manages every aspect of the Build, coordinating a team of professionals to bring project concepts to completion. She takes her work personally, knowing the outcome is personal to our clients. Bringing our clients' dreams to life is her art form. She spends her free time enjoying the beauty of the desert, trail running and hiking with her husband and two teenage kids.

Anya comes from a profession in healthcare but decided to take a leap of faith end of 2019 to pursue her true passion that was existing only as a hobby. Anya has always had a passion for styling and interior finishes which began at a young age when she would spend her Sundays convincing her parents to visit yet another model home or open house. She has always been inspired by pattern, color, and textiles whether it was via fashion, floral work, painting, or fabrics. Anya is a determined, highly attentive to detail individual that works hard to achieve what she sets her mind to. Nowadays, you can find her admiring a timeless design and gathering inspiration from natural & organic elements in nature everywhere she goes. In her spare time, you find her traveling to tropical destinations with her husband, adventuring the outdoors, or scouting cities and neighborhoods for unique architectural designs with a cup of coffee in hand.

Keli has always had a passion for interior design, going as far as to take on an entire home remodel from demolition to redesign with her husband on their own. In the process she discovered that all aspects of the design and construction process were so intriguing and wanted to learn more. She stepped into the Product Specialist role for Iconic with the drive to learn more about the industry. Keli oversees our Product Team with project ordering and logistics for all of our luxury interiors and construction projects. She is the line of communication between our Design and Build teams. She is drawn to modern, sophisticated design and enjoys spaces that showcase natural elements. In her spare time, she can be found tackling home renovations projects and enjoying time with her family and two dogs.

Brianna’s love for design really came to life during the beginning of 2020 when she started flipping vintage furniture for profit. Shortly after that she enrolled in the Interior Design program at New York Institute of Art and Design and quickly realized this was her destined career path. She spent 12 years in the service industry with added experience in collections and event managing. She is the organizer of the build team and helps manage our project managers load. Her creative approach to solving problems, love for organization, and ability to juggle multiple tasks at once is what drove her to the role of Administrative Assistant. When she’s not assisting our project manager you can find her behind the camera taking pictures of her friends and family. She loves visiting Sedona and doing creative things with her son and boyfriend.

As our Marketing + Administrative Assistant, Emerson truly embodies the culture of Iconic! She is the first one you meet as you walk into our studio and she is Kaitlyn's right hand behind our social media and marketing efforts. She coordinates all of our photography and videography as well as management of our monthly newsletters and website maintenance. She holds a degree in Retailing and Consumer Sciences from the University of Arizona. Emerson is an Arizona native who loves anything outdoors and is passionate about all things fashion, traveling and interior design.

As a part of our team, Kevin assists in both construction and project management. Driven to gain experience directly in the field, Kevin began working in the industry after graduating from high school. He has always been deeply motivated to bring visual ideas to material form and has advanced this young passion to a vocational reality. Kevin is persistent toward community and thrives by forming meaningful relationships. He’s driven by the faith and values he learned from his family. In fact, most of the skills he uses on our job sites were learned by working closely with his dad. Outside of working at Iconic, he enjoys running and exploring local restaurants with family and friends. At his core, Kevin wants nothing more than to make people feel at home.

Paulina is currently pursuing a degree in Interior Design at Arizona State University. After watching her parents work in the design industry for years, she knew at a very young age that she wanted to dive into the design world and has developed a strong passion for it. At Iconic, Paulina catalogs incoming products for current project's along with decor items selected by Kaitlyn. She assists the design team with various day to day tasks as her motivation, devotion, and detail orientation
helps keep the Iconic design team organized. In her spare time, you can find her playing the ukulele, singing, and enjoying time with friends and family.

Melike (Muh-lee-kay) was born in Istanbul, Turkey and moved to Arizona when she was two years old. She has always been very immersed in the Turkish culture, speaking it fluently at home and growing up spending the summers with her grandparents. Traveling fueled her curiosity about the world around her and inspired her to learn more about design and how people in different parts of the world used their spaces. After graduating with a B.S in Interior Architecture at AS, she became in love with residential design. It gives her so much joy to curate a space for someone or a family that is specially catered to them and their needs and will ultimately enhance their everyday life. As an Associate Interior Designer, Melike helps bring Iconic’s designs to fruition through 3D modeling, preparing design presentations by creating plans, elevations and any detailed drawings necessary to best communicate the design. Melike's free time is spent spending time with family, going to concerts, and learning how to be a new dog mom!

I am from Ukraine and have lived in Kyiv for my whole life. In this city I started learning about interior design and architecture. Firstly, I worked on projects with my aunt who is an interior designer as well and taught me a lot about the industry. In Kyiv, I also finished the University of Art where I received my bachelor’s degree in interior design. Later after getting my degree and trying myself in fashion for quite a while I returned to creating interior designs and joined a small studio in Kyiv. We started together with the owner of the company and later grew into a progressive design studio. Even though the team was small we have completed and implemented very optimistic projects and ideas that later won multiple design awards. The war in Ukraine has changed everything for me and we moved to Arizona with my husband. I have looked up a lot of studios around Phoenix but only one has hooked my attention and that was Iconic. Once I found out more about the designs created by Iconic and the team here I had no doubt that I would like to try working for this studio, as it felt very close to my style and vision on interiors. Now that I’m here - I am very glad to be a part of such a fantastic team, creating more beautiful and modern designs together, growing personally and professionally!

Jorge is a recent graduate from NAU who majored in Interior Design and has had previous backgrounds in assisting with procurement. He has joined the team of Iconic Design + Build to be able to work alongside local designers and to build his interior design knowledge. In his spare time, he enjoys spending time with his family and exploring new places to visit in the valley. Although born and raised in Arizona, there is always something new that can be found throughout the state. He enjoys watching movies and spending time with his dog. He is drawn to the modern organic design and enjoys spaces that are both beautiful and stunning, as well as functional for the needs of the end user.

As a designer with education and practice spanning from the Midwest to the west coast and in both architecture and interiors, Madeline brings a fresh perspective that inspires and leads creative visioning and design solutions to her projects. She values collaboration, fostering relationships and emphasizes storytelling through “empathetic design,” when bringing to life the vision of her client. Her project experience ranges from hospitality work to graphic design and brand positioning, to campus master planning and single-family homes - although her passion lives in the human scale of hospitality and residential work where design can have a unique, intimate impact on its users. Her natural curiosity for design goes beyond beautiful spaces and into the world of graphics, fashion, art and landscape which uniquely positions her to design wholistically, beyond the physical space, and towards the creation of a sense of place through experience, color and texture.

Madeline holds a Bachelor of Science in Design in Architecture and a minor in Landscape Architecture from the University of Nebraska - Lincoln and a Master of Architecture from The University of Southern California. She is currently working towards obtaining both her architectural license and NCIDQ certification.

Erika comes to Iconic with experience in high end residential interior design. Prior to her career in design, Erika had years of well-rounded experience in the construction industry working for an infrastructure contractor where she was exposed to working and living in a wide range of places. It was her time living in Melbourne, Australia that led her to pursue a Master of Interior Architecture + Design. The cosmopolitan city with a culture of art and cutting-edge, sophisticated design unleashed a passion that had been missing in her career. Erika is passionate about the power of design to transform experiences and inspire. She is excited to be working with the dynamic team at Iconic to create beautiful and functional spaces for our clients that bring their dreams to life.

Daniela is a Texas native who is extremely proud of her Mexican heritage and has an affinity for languages. In addition to speaking Spanish, she pursued an undergraduate and postgraduate degree in French alongside her Interior Design education. After spending most of her 20s traveling and living abroad, Daniela considers joining the Iconic team her crowning achievement (followed closely by her ability to crack a dad joke on a moment’s notice). As a draftsman, Daniela tackles the technical drawings of Iconic's unique designs. She would be remiss if she didn’t acknowledge her parents’ hard work and unconditional love as the foundation for her success. Her dad never met a stranger and taught her that life is easier when the world is your friend. Her mom taught her how to prevail in the face of any obstacle and to have fun while doing it. Daniela’s early exposure to personal development has evolved her mindset into one of purposeful intention and problem solving, all while having a grand time and creating a warm and lighthearted environment wherever she goes.

Originally from rural California, Hannah's career began while studying design at Cal Poly Pomona and Chaffey College. She began working with two interior designers, gaining great on-site experience in home renovations. Once graduating with a BFA in Graphic Design and an AS in Interior Design, Hannah and her husband decided to start a new adventure in Tennessee. Shortly after, Hannah began working for RH Nashville and a luxury interior design firm, assisting with luxury furnishings, new construction homes, and renovations. All of this taught Hannah not only how to curate a beautiful design, but also how crucial it is to be detailed. She has an appreciation for construction drawings and making sure all details are noted for a successful build process. Hannah’s rural California roots influence her aesthetic toward organic elements, combined with a modern flare. She has an appreciation for reclaimed materials, where imperfections tell a story and preserve history. She likes to spend her free time hiking and exploring Tennessee with her husband and two pups.

If you've seen our Iconic truck driving around, you may have seen our Construction Foreman, Rudy, in the driver's seat! Rudy is our eyes and ears at our job sites. He ensures all materials that are needed are on-site, the projects are tidy and the quality of work meets the Iconic standards. He is the point of contact for our subcontractors on-site as well as our project manager during the execution of the project. Rudy came to us with over 15 years of experience in the construction industry managing and self-performing entire bathroom and kitchen remodels, as well as troubleshooting any maintenance tasks needed throughout the home.

THE
TEAM

THE ICONIC STUDIO

- where all the creativITY happens -